Post by stephenson2 on Apr 9, 2024 4:45:55 GMT
In conclusion, to succeed in its global expansion strategy, Tencent probably needs to “localize” WeChat in the West, which means: firstly, further adapt WeChat’s functions to the local markets and needs; Secondly, further reinforce its brand communication and reputation by engaging local opinion leaders, resources and talents; Thirdly, continue to leverage the word-of-mouth effect on potential overseas users; And finally, build more quality partnerships with other leading social networks, and/or local business partners.
This will surely require time USA Email List energy, strong engagement, patience and in particular, a long-term global expansion strategy. The majority of Chinese companies are still at the beginning of their internationalization path, but we can expect that, in time they will mature and bring more added value to the global market and customers!
Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users can now choose one of six different reactions to a post they see: “Like”, “Love”, “Haha”, “Wow”, “Sad”, “Angry”. Everyone knows that Facebook did not develop and launch these buttons simply to entertain its users. So, a lot have asked themselves the following question: What is the aim or the strategic idea behind this new move? In this article, we will discuss the deeper reason behind these friendly smiley faces.
Behind the scenes
With every click users make on Facebook, massive amount of data is collected. But, since the company was already doing this, why did they need to launch this new button? So, with every new emoji click, Facebook will be gathering even more insights and nuanced data.
Well, what we can tell is that there are two main reasons for this. Facebook data scientists analyse the collected data and study human behaviour. Indeed, in 2014, Facebook made an experiment on around 690 thousand users, to study the impact of their News Feed on their mood. In addition to this, all the users’ actions on the social network serve them as information to build and adapt their strategy.
This will surely require time USA Email List energy, strong engagement, patience and in particular, a long-term global expansion strategy. The majority of Chinese companies are still at the beginning of their internationalization path, but we can expect that, in time they will mature and bring more added value to the global market and customers!
Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users can now choose one of six different reactions to a post they see: “Like”, “Love”, “Haha”, “Wow”, “Sad”, “Angry”. Everyone knows that Facebook did not develop and launch these buttons simply to entertain its users. So, a lot have asked themselves the following question: What is the aim or the strategic idea behind this new move? In this article, we will discuss the deeper reason behind these friendly smiley faces.
Behind the scenes
With every click users make on Facebook, massive amount of data is collected. But, since the company was already doing this, why did they need to launch this new button? So, with every new emoji click, Facebook will be gathering even more insights and nuanced data.
Well, what we can tell is that there are two main reasons for this. Facebook data scientists analyse the collected data and study human behaviour. Indeed, in 2014, Facebook made an experiment on around 690 thousand users, to study the impact of their News Feed on their mood. In addition to this, all the users’ actions on the social network serve them as information to build and adapt their strategy.
