Post by james768 on Jan 24, 2024 16:01:06 GMT
Ensuring the accuracy of data collection Correct data is the necessary basis for good decisions. This is especially important when a new Landing Page has been created for Christmas, Black Friday or Cyber Monday. You need to make sure that: Google Tag Manager is correctly implemented. Is GTM Server Side used? Google Analytics 4 correctly transmits information about events on the website. Configured custom parameters, scheduled and implemented events to collect relevant data, and used UTM for advertising links. Google Ads and Pixel Social Media tracking codes configured. Tools for qualitative analysis of user behavior, such as Clarity and HotJar, were implemented.
The Consent Management System is implemented Australia Email List correctly and is connected to Consent Mode from Google. If you want to use increased traffic to test changes on your website, it is recommended to implement an A/B testing tool, e.g. VWO or Convert. Read also: GTM Server-Side: a new standard for tracking and collecting data Creating dashboards and reports Once you are sure that the implemented codes collect data properly and work smoothly, move on to the stage of organizing this data. If you have multiple data sources, you can combine them in a warehouse, such as Big Query. Then you can integrate the warehouse with a visualization tool (e.g. Looker Studio). We recommend creating three reports: KPI implementation report UX report (e.g. scrolling, time on page, engagement rate) error reports (e.g. 404 errors and page unavailability, anomalies in traffic sources, not set data).
After the campaign is over, consider preparing a report summarizing your activities and comparing it with last year's report. Read also Google Analytics 4 – we present what it is Adrian Andrzejczyk Adrian Andrzejczyk June 22, 2023 Google Analytics 4 – we present what it is READ Summary Internet analytics is the foundation of all campaigns and special actions. It is used to thoroughly understand the needs of your customers, which allows you to better adapt the company's offer, contributing to an increase in sales. Remember that the key is not a one-time application of analytics, but the cyclical nature of analytical activities. Dynamic monitoring and interpretation of data from web analytics is a process that becomes even more important at the end of the year, although it is extremely important throughout the year.
The Consent Management System is implemented Australia Email List correctly and is connected to Consent Mode from Google. If you want to use increased traffic to test changes on your website, it is recommended to implement an A/B testing tool, e.g. VWO or Convert. Read also: GTM Server-Side: a new standard for tracking and collecting data Creating dashboards and reports Once you are sure that the implemented codes collect data properly and work smoothly, move on to the stage of organizing this data. If you have multiple data sources, you can combine them in a warehouse, such as Big Query. Then you can integrate the warehouse with a visualization tool (e.g. Looker Studio). We recommend creating three reports: KPI implementation report UX report (e.g. scrolling, time on page, engagement rate) error reports (e.g. 404 errors and page unavailability, anomalies in traffic sources, not set data).
After the campaign is over, consider preparing a report summarizing your activities and comparing it with last year's report. Read also Google Analytics 4 – we present what it is Adrian Andrzejczyk Adrian Andrzejczyk June 22, 2023 Google Analytics 4 – we present what it is READ Summary Internet analytics is the foundation of all campaigns and special actions. It is used to thoroughly understand the needs of your customers, which allows you to better adapt the company's offer, contributing to an increase in sales. Remember that the key is not a one-time application of analytics, but the cyclical nature of analytical activities. Dynamic monitoring and interpretation of data from web analytics is a process that becomes even more important at the end of the year, although it is extremely important throughout the year.